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都是酒店，各有不同，有的紅红火火，有的艰难度日。但凡经营红火的一定有个声名远扬的品牌，不仅耳熟能详，而且跨越国界；而经营困难的的酒店，自然无精打采，看客房价格和员工表情便知。
也有例外：先把低廉收入酒店成堆捆绑做成金融产品，挤出浮利再做收益较好的酒店。这和愈演愈热的大牌国际酒店集团的大本买卖异曲同工，比的是资源、经验和冒险精神，都有成本都有风险都要小心操持。此时员工表情不太重要。
但酒店毕竟是酒店，要面向市场面向社会，要赢得人心赢得长久，即使没有金融投资帮忙，即使只是单枪匹马，也完全可以做好生意，赚足够的钱，使每位员工都有一张自信的笑脸，使每一位客人都成为朋友。这就要依靠酒店本真的主题：文化。
酒店文化铸成酒店命运。
酒店的选址和规划有文化，酒店的建筑外观和室内设计有文化，酒店的历史有文化，酒店的名称有文化，酒店的环境生态有文化，酒店的成本控制有文化，酒店的功能布局有文化，酒店的Logo和VI形象设计有文化，酒店的经营管理有文化，酒店总经理的个人魅力有文化，酒店的服务有文化，酒店的餐食有文化，酒店员工的制服有文化，就连酒店内的每块标牌，每组灯光，每件艺术陈设品，酒店里的每个花艺每株树，酒店门童的一声问候，酒店前台的一个笑容……都有文化。这些内容，合成了每家酒店的完整文化体系，滋养着每家酒店的血脉肌体，也奠定着每家酒店的生身命运。
当代酒店的成与败，规模大小和投资多少早已不是决定因素。不论酒店大小，不论身在何处，只要因地制宜，量身订制，使自身拥有健全、结实、完美的文化价值体系才是根本。
欧洲各大都市有不少大名鼎鼎的老牌酒店名望卓著，如巴黎的丽兹酒店、莫里斯酒店、皇家蒙索酒店；罗马的广场酒店、皇家辉煌酒店；伦敦的萨伏伊酒店、皇家咖啡厅酒店、圣詹姆士酒店等，大都是家族企业上百年甚至百多年传承经营而来，虽然从未停止被资本收购和倒卖，但酒店的核心价值和运营中枢始终坚守不变。
其实，这些“独此一家”老牌酒店的价值一点不输那些几十家甚至几百家连锁的国际酒店品牌。反而，国际金融资本每隔几年就要在这类单体老牌酒店身上打主意，要么购买酒店股份占些便宜，要么连锅端收购酒店加品牌用以操作升值谋利，要么创新一个特许权玩酒店无形轻资产……而酒店籍此既能吸收资金改造提升，又能保护自己维护长久利益，两厢情愿何乐不为？仔细想想，这种优质的独家酒店正是以文化价值唤来了资本价值。
酒店的文化价值，一是体现在理念和做法上，二是体现在内涵和魅力上。这两项模糊不清的酒店，经营和发展都无从谈起，客人不会感兴趣，资金也不会找上门。
酒店文化的首要理念就是“酒店必须是酒店，而不是别的”。这就需要从始而终坚持每一件事情都要按酒店的专业化需要去做，按最终服务对象客人的需求去做。从策划到规划，从市场判断到成本核算，从建筑设计到室内设计，从功能布局到经营策略……，每一个做法都是专业的、内行的、科学的、经得起长期检验的，能够为酒店投资带来正常的乃至更好的回报的。这些工作铸就了酒店整体成功的根基，也注入了酒店永久命运的DNA，这就是酒店的文化之根。
看一个酒店，就像看一个刚刚长大的孩子，是否成熟健康，是否富有文化基因，或者先天不良，一眼便知。
酒店文化的更大能量是自身内涵和魅力的展现。历史与传奇的价值、品牌与形象的骄傲、设计与艺术的享受、礼宾的无微不至、餐食的精致美好、人性服务与舒适环境的完美结合，以及员工的自信自然和得体礼仪传达给客人的温馨质感，都是酒店内涵和精彩魅力的展现，都是酒店文化的传播。
酒店的体内健康和精神气质是一个整体，先有健康后有气质，二者从始至终完美结合，便构成牢不可破的酒店文化和酒店价值。这不仅从房价上看得出来，也从员工发自内心的微笑中看得出来。酒店文化，必然铸成酒店命运。
欧洲，老酒店多，底蕴深厚的酒店多，百年老店至今仍旧精神抖擞的最多。要看透酒店文化，就去老欧洲。
All hotels are different， some are booming and some are struggling. The flourishing business always has a famous brand and goes international； and the struggling hotels are slack， just check the hotel room price and look of the employees.
There are exceptions： first make the bundled low-income hotels into financial products， wait for a better income profits before opening better hotels. This is similar to the capital game played by the big international hotel groups. Resources， experience and spirit of adventure are required. One should be careful with cost and risk. Now the staff's feelings are not very important.
But the hotel is after all the hotel， that needs to face the market and win people's heart. Even without financial help， one can still do business， earn enough money， so that each employee has a confident smile， make every guest a friend. This depends on the hotel's true theme： culture. Hotel Culture that formulates the Hotel Destiny.
There is culture in everything： hotel's location and planning， hotel building exterior and interior design， historical value， the name of the hotel， the hotel environment， the hotel cost control， the functional layout of the hotel， Logo and VI image design， hotel management， the personal charm of the general manager， food， staff uniforms， even in the sign and light， each piece of art furnishings， each flower and every tree in the hotel， the doorman greeting， the front desk smile... Everything has culture in it... These contents have built the complete cultural system of the hotel and created each hotel's own destiny.
The success and failure of the contemporary hotel lie not in size or investment. Regardless of the size and location of the hotel， as long as it suits local conditions， and has a sound， strong， perfect cultural value system， this is fundamental.
Many classic old hotels have remained in Europe， such as Meurice Hotel， Ritz Hotel， Royal Monceau in Paris， The Rocco Forte Hotel in Rome； Savoy， and St. James hotel in London. These hotels are mostly family business heritage over hundred years ago. Although they are always being bought and resold， the core hotel brand and cultural value will always adhere without change.
In fact， these "one and only" hotel has equal value as those of the international brand hotel chain. Every few years， the international financial capital will try something with these monomer hotels， buy hotel shares， make profitable acquisition of hotel， or create a hotel exclusivity....... And if the hotel can absorb funds to upgrade and to protect their long-term interests， why not？ Think about it， it is the quality of such hotel that has called forth capital value through its cultural value.
The cultural value of the hotel is reflected， firstly， in the concept and practice， and secondly， in the content and charm. Without these two， operations and development are out of the question， the guests will not be interested， the funds will not come.
The primary idea of the hotel culture is that "the hotel must be a hotel， nothing else". It is necessary from start to end， everything must be done according to the professionalization of the hotel， according to the needs of the customer. From planning and organization， from the market judgment to cost accounting， from the architectural design to interior design， from the function layout to business strategy...... every practice should be professional， scientific， tested， that can bring good returns for the hotel investment. These work cast the foundation of the overall success of the hotel， the DNA of the hotel's permanent destiny， the root of the hotel culture. Looking at a hotel is like watching a child growing up. Is he mature and health， rich in cultural gene， or is inherently deficient， you can see in a glance.
The greater energy of hotel culture is the display of its own connotation and charm. The perfect combination of the following is important： history and legend， the value of brand and image， design and art， the exquisite meals， meticulous concierge service and comfortable environment， thoughtful service and natural confidence and graceful manners of the staff conveying to the guests. This is how the hotel culture spreads.
The hotel's physical health and mental temperament work as a whole， first comes the health， then the temperament. These two constitute the culture of the hotel and the hotel value. This is not only visible from the price， but also from the employees' smile. The hotel culture inevitably formulates the fate of a hotel.
In Europe， there are not only many， but the most old hotels with deep cultural heritage， yet still operating vibrantly today. To penetrate the hotel culture， do go to Europe.
也有例外：先把低廉收入酒店成堆捆绑做成金融产品，挤出浮利再做收益较好的酒店。这和愈演愈热的大牌国际酒店集团的大本买卖异曲同工，比的是资源、经验和冒险精神，都有成本都有风险都要小心操持。此时员工表情不太重要。
但酒店毕竟是酒店，要面向市场面向社会，要赢得人心赢得长久，即使没有金融投资帮忙，即使只是单枪匹马，也完全可以做好生意，赚足够的钱，使每位员工都有一张自信的笑脸，使每一位客人都成为朋友。这就要依靠酒店本真的主题：文化。
酒店文化铸成酒店命运。
酒店的选址和规划有文化，酒店的建筑外观和室内设计有文化，酒店的历史有文化，酒店的名称有文化，酒店的环境生态有文化，酒店的成本控制有文化，酒店的功能布局有文化，酒店的Logo和VI形象设计有文化，酒店的经营管理有文化，酒店总经理的个人魅力有文化，酒店的服务有文化，酒店的餐食有文化，酒店员工的制服有文化，就连酒店内的每块标牌，每组灯光，每件艺术陈设品，酒店里的每个花艺每株树，酒店门童的一声问候，酒店前台的一个笑容……都有文化。这些内容，合成了每家酒店的完整文化体系，滋养着每家酒店的血脉肌体，也奠定着每家酒店的生身命运。
当代酒店的成与败，规模大小和投资多少早已不是决定因素。不论酒店大小，不论身在何处，只要因地制宜，量身订制，使自身拥有健全、结实、完美的文化价值体系才是根本。
欧洲各大都市有不少大名鼎鼎的老牌酒店名望卓著，如巴黎的丽兹酒店、莫里斯酒店、皇家蒙索酒店；罗马的广场酒店、皇家辉煌酒店；伦敦的萨伏伊酒店、皇家咖啡厅酒店、圣詹姆士酒店等，大都是家族企业上百年甚至百多年传承经营而来，虽然从未停止被资本收购和倒卖，但酒店的核心价值和运营中枢始终坚守不变。
其实，这些“独此一家”老牌酒店的价值一点不输那些几十家甚至几百家连锁的国际酒店品牌。反而，国际金融资本每隔几年就要在这类单体老牌酒店身上打主意，要么购买酒店股份占些便宜，要么连锅端收购酒店加品牌用以操作升值谋利，要么创新一个特许权玩酒店无形轻资产……而酒店籍此既能吸收资金改造提升，又能保护自己维护长久利益，两厢情愿何乐不为？仔细想想，这种优质的独家酒店正是以文化价值唤来了资本价值。
酒店的文化价值，一是体现在理念和做法上，二是体现在内涵和魅力上。这两项模糊不清的酒店，经营和发展都无从谈起，客人不会感兴趣，资金也不会找上门。
酒店文化的首要理念就是“酒店必须是酒店，而不是别的”。这就需要从始而终坚持每一件事情都要按酒店的专业化需要去做，按最终服务对象客人的需求去做。从策划到规划，从市场判断到成本核算，从建筑设计到室内设计，从功能布局到经营策略……，每一个做法都是专业的、内行的、科学的、经得起长期检验的，能够为酒店投资带来正常的乃至更好的回报的。这些工作铸就了酒店整体成功的根基，也注入了酒店永久命运的DNA，这就是酒店的文化之根。
看一个酒店，就像看一个刚刚长大的孩子，是否成熟健康，是否富有文化基因，或者先天不良，一眼便知。
酒店文化的更大能量是自身内涵和魅力的展现。历史与传奇的价值、品牌与形象的骄傲、设计与艺术的享受、礼宾的无微不至、餐食的精致美好、人性服务与舒适环境的完美结合，以及员工的自信自然和得体礼仪传达给客人的温馨质感，都是酒店内涵和精彩魅力的展现，都是酒店文化的传播。
酒店的体内健康和精神气质是一个整体，先有健康后有气质，二者从始至终完美结合，便构成牢不可破的酒店文化和酒店价值。这不仅从房价上看得出来，也从员工发自内心的微笑中看得出来。酒店文化，必然铸成酒店命运。
欧洲，老酒店多，底蕴深厚的酒店多，百年老店至今仍旧精神抖擞的最多。要看透酒店文化，就去老欧洲。
All hotels are different， some are booming and some are struggling. The flourishing business always has a famous brand and goes international； and the struggling hotels are slack， just check the hotel room price and look of the employees.
There are exceptions： first make the bundled low-income hotels into financial products， wait for a better income profits before opening better hotels. This is similar to the capital game played by the big international hotel groups. Resources， experience and spirit of adventure are required. One should be careful with cost and risk. Now the staff's feelings are not very important.
But the hotel is after all the hotel， that needs to face the market and win people's heart. Even without financial help， one can still do business， earn enough money， so that each employee has a confident smile， make every guest a friend. This depends on the hotel's true theme： culture. Hotel Culture that formulates the Hotel Destiny.
There is culture in everything： hotel's location and planning， hotel building exterior and interior design， historical value， the name of the hotel， the hotel environment， the hotel cost control， the functional layout of the hotel， Logo and VI image design， hotel management， the personal charm of the general manager， food， staff uniforms， even in the sign and light， each piece of art furnishings， each flower and every tree in the hotel， the doorman greeting， the front desk smile... Everything has culture in it... These contents have built the complete cultural system of the hotel and created each hotel's own destiny.
The success and failure of the contemporary hotel lie not in size or investment. Regardless of the size and location of the hotel， as long as it suits local conditions， and has a sound， strong， perfect cultural value system， this is fundamental.
Many classic old hotels have remained in Europe， such as Meurice Hotel， Ritz Hotel， Royal Monceau in Paris， The Rocco Forte Hotel in Rome； Savoy， and St. James hotel in London. These hotels are mostly family business heritage over hundred years ago. Although they are always being bought and resold， the core hotel brand and cultural value will always adhere without change.
In fact， these "one and only" hotel has equal value as those of the international brand hotel chain. Every few years， the international financial capital will try something with these monomer hotels， buy hotel shares， make profitable acquisition of hotel， or create a hotel exclusivity....... And if the hotel can absorb funds to upgrade and to protect their long-term interests， why not？ Think about it， it is the quality of such hotel that has called forth capital value through its cultural value.
The cultural value of the hotel is reflected， firstly， in the concept and practice， and secondly， in the content and charm. Without these two， operations and development are out of the question， the guests will not be interested， the funds will not come.
The primary idea of the hotel culture is that "the hotel must be a hotel， nothing else". It is necessary from start to end， everything must be done according to the professionalization of the hotel， according to the needs of the customer. From planning and organization， from the market judgment to cost accounting， from the architectural design to interior design， from the function layout to business strategy...... every practice should be professional， scientific， tested， that can bring good returns for the hotel investment. These work cast the foundation of the overall success of the hotel， the DNA of the hotel's permanent destiny， the root of the hotel culture. Looking at a hotel is like watching a child growing up. Is he mature and health， rich in cultural gene， or is inherently deficient， you can see in a glance.
The greater energy of hotel culture is the display of its own connotation and charm. The perfect combination of the following is important： history and legend， the value of brand and image， design and art， the exquisite meals， meticulous concierge service and comfortable environment， thoughtful service and natural confidence and graceful manners of the staff conveying to the guests. This is how the hotel culture spreads.
The hotel's physical health and mental temperament work as a whole， first comes the health， then the temperament. These two constitute the culture of the hotel and the hotel value. This is not only visible from the price， but also from the employees' smile. The hotel culture inevitably formulates the fate of a hotel.
In Europe， there are not only many， but the most old hotels with deep cultural heritage， yet still operating vibrantly today. To penetrate the hotel culture， do go to Europe.