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地方电视台教育频道是推动我国教育发展的有效途径,但是新媒体的快速发展给其带来了更多的市场竞争,使其面临着巨大的生存压力。地方电视台教育频道要正确面对存在的问题:市场定位模糊、传播理念落后、受众群体流失等,并制定科学的发展举措,坚持正能量传播,增强节目的灵活性,打造优质的教育品牌,增强创新与合作意识,不断提高自身的生存能力。
The local TV channel is an effective way to promote the development of education in our country. However, the rapid development of new media has brought more competition to the market and put it under tremendous pressure to survive. The local TV station education channel should correctly face the existing problems: the vague positioning of the market, the backward communication concept, the loss of audience groups, etc., and formulate scientific development measures, adhere to the positive energy transmission, enhance the flexibility of programs, build quality education brands and enhance Innovation and cooperation awareness, and constantly improve their viability.