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冯小刚,我国内地著名导演、编剧及演员,在中国电影领域做出过杰出贡献。冯小刚的电影风格变化多样,叙事新颖独特,特别是他的“冯氏喜剧”受到一大批观众的喜爱,成为非常成功的电影模式,他之所以能在电影领域获得无数殊荣,究其原因除去电影本身具备的喜剧魅力外,还有其成功的市场营销策略。因此,研究冯小刚电影的市场营销策略有着重要的理论价值和现实意义。
Feng Xiaogang, a famous director, screenwriter and actor in mainland China, made outstanding contributions to the field of Chinese film. Feng Xiaogang’s film style has varied and its narrative is unique and unique. In particular, his “Fung’s Comedy” is loved by a large audience and has become a very successful film mode. The reason why he has won numerous awards in the field of film is why In addition to the comic appeal of the film itself, there are successful marketing strategies. Therefore, researching Feng Xiaogang’s marketing strategy has important theoretical and practical significance.