论文部分内容阅读
《酒店精品》:请您简单介绍一下滨海湾金沙购物商城?
HOTEL ELITE:Could you briefly introduce The Shoppes at Marina Bay Sands?
John Postle:新加坡滨海湾金沙购物商城拥有超过80万平方尺的餐饮与零售区,是位于新加坡中央商业区首座大规模的时尚购物商场。商场聚集了超过170个一线奢侈品牌, 其中的15个品牌拥有双层或三层店面,很多都是其在亚洲最大的店面。购物者可以期待知名国际品牌的新上市产品,并体验全新的购物概念。
John Postle:The Shoppes at Marina Bay Sands, Singapore has more than 800,000 square feet of dining and retail districts. It is located in the central business district's first large-scale shopping malls. The shopping mall has gathered more than 170 luxury brands, including 15 luxury brands which have two-floor or three-floor stores, many of which are the brands' biggest stores in Asia. Shoppers can look forward to meeting international well-known brands, new brands and new shopping concepts.
《酒店精品》:近期滨海湾金沙购物商城有哪些新项目或奢华品牌扩展计划?
HOTEL ELITE:What are the new projects or luxury brand expansion plans for The Shoppes at Marina Bay Sands in the near future?
John Postle:滨海湾金沙购物商城于2010年开业,我们花费了将近三年的时间去开拓奢侈品领域。现在我们的重心将会转移到市场营销方面,尤其是开拓奢侈品童装市场。在珠宝腕表领域,我们也不断创新,为VIP宾客举办鸡尾酒晚宴,使他们可以一边鉴赏罕见独特的珠宝,一边和品牌达人交流。
John Postle:The Shoppes at Marina Bay Sands opened in 2010, and we spent nearly three years expanding the field of luxury goods. Now our focus will shift to the marketing side, especially the development of the market for luxury children's wear. In the field of jewelry and watches, we continue to innovate, such as holding cocktail dinner parties for VIP guests so they may appreciate rare and unique jewelry and exchange with brands experts at the same time.
《酒店精品》:您是如何看待中国市场的?针对中国游客提供了哪些服务?
HOTEL ELITE:How do you see the Chinese market? What services are provided for Chinese tourists?
John Postle:中国市场对于滨海湾金沙来说是非常重要的。我们滨海湾金沙购物商城很重要的一部分就是高端奢侈品的零售,包括我们标志性的品牌双层店铺和三层店铺。很多的品牌针对中国消费客群都有中文的服务人员,这也体现了品牌对于中国市场同样非常重视。
John Postle:We are most certain that the Chinese market is very important for Marina Bay Sands. One important part of The Shoppes At Marina Bay Sands Singapore is the high-end luxury retail, including our iconic two-floor and three-floor brand stores. Many brands have Chinese service staff for Chinese consumers, which also shows the brands' high regard for the Chinese market.
《酒店精品》:您能介绍一下公司未来3-5年内的战略计划吗?
HOTEL ELITE:Could you briefly explain the company's strategic plan in the next 3-5 years?
John Postle:目前来说,最重要的任务就是扩展零售店铺的空间。想要在市场营销方面取得成功,我们不但要引进更多的品牌,还要确保顾客能够享有最奢华的购物体验。未来,我们会继续保持商城内运营情况较出色的零售部分,奢侈品仍是我们持续关注拓展的重点。还有一方面就是顾客忠诚计划,只要在商城购物,无论哪家品牌,我们都会去奖励和回馈我们的忠实顾客。
John Postle:At present, the most important task is to expand the space of retail outlets. To be successful in marketing, we should not only introduce more brands, but also to ensure that the customers enjoy the most luxurious shopping experience. In the future, we will continue to maintain the good operating conditions within the mall, the luxury good is still the focus of our continued expansion. We will focus on the customer loyalty program. We will reward our loyal customers as long as they shop in our mall.
HOTEL ELITE:Could you briefly introduce The Shoppes at Marina Bay Sands?
John Postle:新加坡滨海湾金沙购物商城拥有超过80万平方尺的餐饮与零售区,是位于新加坡中央商业区首座大规模的时尚购物商场。商场聚集了超过170个一线奢侈品牌, 其中的15个品牌拥有双层或三层店面,很多都是其在亚洲最大的店面。购物者可以期待知名国际品牌的新上市产品,并体验全新的购物概念。
John Postle:The Shoppes at Marina Bay Sands, Singapore has more than 800,000 square feet of dining and retail districts. It is located in the central business district's first large-scale shopping malls. The shopping mall has gathered more than 170 luxury brands, including 15 luxury brands which have two-floor or three-floor stores, many of which are the brands' biggest stores in Asia. Shoppers can look forward to meeting international well-known brands, new brands and new shopping concepts.
《酒店精品》:近期滨海湾金沙购物商城有哪些新项目或奢华品牌扩展计划?
HOTEL ELITE:What are the new projects or luxury brand expansion plans for The Shoppes at Marina Bay Sands in the near future?
John Postle:滨海湾金沙购物商城于2010年开业,我们花费了将近三年的时间去开拓奢侈品领域。现在我们的重心将会转移到市场营销方面,尤其是开拓奢侈品童装市场。在珠宝腕表领域,我们也不断创新,为VIP宾客举办鸡尾酒晚宴,使他们可以一边鉴赏罕见独特的珠宝,一边和品牌达人交流。
John Postle:The Shoppes at Marina Bay Sands opened in 2010, and we spent nearly three years expanding the field of luxury goods. Now our focus will shift to the marketing side, especially the development of the market for luxury children's wear. In the field of jewelry and watches, we continue to innovate, such as holding cocktail dinner parties for VIP guests so they may appreciate rare and unique jewelry and exchange with brands experts at the same time.
《酒店精品》:您是如何看待中国市场的?针对中国游客提供了哪些服务?
HOTEL ELITE:How do you see the Chinese market? What services are provided for Chinese tourists?
John Postle:中国市场对于滨海湾金沙来说是非常重要的。我们滨海湾金沙购物商城很重要的一部分就是高端奢侈品的零售,包括我们标志性的品牌双层店铺和三层店铺。很多的品牌针对中国消费客群都有中文的服务人员,这也体现了品牌对于中国市场同样非常重视。
John Postle:We are most certain that the Chinese market is very important for Marina Bay Sands. One important part of The Shoppes At Marina Bay Sands Singapore is the high-end luxury retail, including our iconic two-floor and three-floor brand stores. Many brands have Chinese service staff for Chinese consumers, which also shows the brands' high regard for the Chinese market.
《酒店精品》:您能介绍一下公司未来3-5年内的战略计划吗?
HOTEL ELITE:Could you briefly explain the company's strategic plan in the next 3-5 years?
John Postle:目前来说,最重要的任务就是扩展零售店铺的空间。想要在市场营销方面取得成功,我们不但要引进更多的品牌,还要确保顾客能够享有最奢华的购物体验。未来,我们会继续保持商城内运营情况较出色的零售部分,奢侈品仍是我们持续关注拓展的重点。还有一方面就是顾客忠诚计划,只要在商城购物,无论哪家品牌,我们都会去奖励和回馈我们的忠实顾客。
John Postle:At present, the most important task is to expand the space of retail outlets. To be successful in marketing, we should not only introduce more brands, but also to ensure that the customers enjoy the most luxurious shopping experience. In the future, we will continue to maintain the good operating conditions within the mall, the luxury good is still the focus of our continued expansion. We will focus on the customer loyalty program. We will reward our loyal customers as long as they shop in our mall.