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在新闻报道、学术研究以及舆情管理工作过程中,均存在一种网络舆情的“事件化”取向,即将网络舆情型构为具有传播价值的事件,报道舆情中的热点事项,或以事件为载体,研究其中的舆情发展规律,分析存在问题,提出应对策略。某种意义上,事件成为舆情的表征。本文认为,舆情与事件的连接在实际工作和研究中具有便利性和一定的正向作用,但事件化的单一取向会遮蔽社会问题的发现以及舆情研究的更为广阔的进路。
In the process of news report, academic research and public opinion management, there is an “Incident ” orientation of network public opinion, that is, network public opinion is formed into a dissemination of value events, coverage of public opinion in the hot issues, or events As a carrier to study the law of public opinion development, analyze the existing problems and propose coping strategies. In a sense, events become a symbol of public opinion. This paper argues that the connection between public opinion and events is convenient and positive in practical work and research. However, the unification of events leads to the discovery of social problems and the broader approach of public opinion research.