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视觉传达设计是利用视觉符号来传递各种信息的设计,设计师是信息的发送者,传达对象是信息的接受者。简言之,视觉传达设计就是“给人看的设计,告知的设计”。在现在视觉设计中,艺术家和设计师在对视觉传达设计研究的同时,也离不开对色彩的研究。研究的目的就是为了给人们提供美的享受,满足人们对设计美的需求,在这样的背景下,色彩艺术在设计中的重要作用不容忽视。我们生活在充满色彩的世界当中,色彩是视觉传达设计领域中必不可少的组成元素,因此设计师应如何运用人们对色彩的理解来传达视觉设计,引起受众心里的共鸣成为一个新的热点。
Visual communication design is the use of visual symbols to convey a variety of information design, designers are the sender of information to convey the object is the recipient of information. In short, visual communication design is “look and feel design, inform design ”. In today’s visual design, artists and designers can not do research on color while designing and studying visual communication. The purpose of this study is to provide people with the enjoyment of beauty and to satisfy people’s demand for design beauty. Under this background, the important role of color art in design can not be ignored. As we live in a colorful world, color is an essential element in the field of visual communication design. Therefore, how designers should use their understanding of color to convey visual design and arouse the hearts and minds of the audience has become a new hot spot.