老王讲酒店度假酒店的异域使命

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  Wang’s Hotel Talk
  Exotic Missions Of Resort Hotels
  度假酒店必须栖息在风景绝美的大海湖滨和山林悬崖,必须远遁于喧嚣都市之外,但又必须拥有多条国际航线的机场保送远方飞来的客人。度假,和旅游不同,不是一日游也不是度周末,离开自己的常驻环境越远越好,越远越是真正的“度假”,而越是远道而来的客人,就越是度假村最忠实的客人,每次入住在度假酒店的时间也越长。
  欧洲人到东南亚岛屿来度假常常是一年前就预订了,他们渴望体验亚洲的文化比就近游览邻国古建风光的兴趣大得多。古罗马帝国两千年以前就开始把欧洲各国的城廓房屋打造成一个模子,身边的风景代代相传都似曾相识,对大部分欧洲人来说,地中海犹如家乡的内湖。就像我们去欧洲旅行,最有感触的不是在国内和港澳早已熟识的高楼大厦和豪华酒店,而是尚未见过的那些古城古堡和文化历史风情。
  度假,不是异域就毫无意义;度假酒店,没有异域文化就一钱不值。
  从城市的家里开车两个小时之内就能到达的深山密林湖滨小镇固然很美,固然可以深呼吸,固然可以打造很有情调的民宿,但不是度假之地,也难以催生真正的度假经济。
  东南亚的巴厘岛和南亚印度洋的马尔代夫是亚洲最大的热带岛屿和珊瑚岛环礁度假酒店群,从度假酒店的集中数量、级别与特色,以及发展速度上看,在世界上任何度假胜地中无出其右,无可比拟。但两者之间又有区别,前一个是陆地大岛更多热闹,后一个是海上孤岛更多私密。
  在亚洲,泰国、马来西亚和菲律宾有不少相当成熟的著名度假村,日本有无数优质的温泉度假山庄,越南、斯里兰卡、老挝、柬埔寨也有数家很有水准的海滨和山林度假酒店近来初露头角,这些酒店目前接待的多为短期客人,和马尔代夫的四天短假客有些近似。巴厘岛则不同,不少新近开业的顶级度假村正在吸引真正的发烧级度假粉丝族。
  工作原因所致,十幾年来已很多次去巴厘岛,从本世纪初的几十家到现在的数百家,这个热带度假岛已成世界著名品牌,每一家新酒店都会给人新的惊喜,每次访问都体会到这块信奉巴厘岛印度教的独特天地中那种百年不变处世不惊的强大文化力量。这个庞大的,永久性的世界顶级度假酒店博览会,至今终年无休,数百家度假村争相斗艳,数十家全球顶级酒店品牌轮番登场,而且不断翻新出彩,令人欣喜,实为世界度假胜地中的鲜艳奇葩。
  今年4月和几位好友先在斯里兰卡首都科隆坡最新最好的传承尼甘布酒店小息两天,再飞马尔代夫上岛四天,一次六晚的体验旅程对我们这种忙碌人看来比较合适。而斯里兰卡尼甘布海滨的美丽,酒店周边环境的成功治理和保护,澳大利亚建筑师独特的度假酒店设计作品,甚至酒店员工给人的种种好感,都使人有些惊喜。这种感觉,是给予度假回头客的礼赠,也是度假酒店必有的本钱。
  度假酒店身在异域,满足着现代人对新鲜境界的精神需求,这和城市酒店善于满足人的功用性需求十分不同。这一点,挺值得思考。
  Resort hotels have to nestle along the inviting seashore or lakeshore, far from the crowd. Also, it must boast several international flight routes for easy transport. Unlike travelling, vacationing is not about one-day tour or spending a weekend. Vacationers had best escape from their routine setting as much as possible, to embrace an authentic vacation far-off. Only these escapers are the most loyal and will stay the longest each and every time.
  Often, the Europeans, longing to savor Asian culture more than their neighbor countries' ancient architecture, plan their holiday in Southeast Asia one year earlier. The reason for their preference is that the Ancient Roman Empire patternized all the old castles all across Europe 2,000 years ago, thus producing scenery similar from age to age, no longer a catch for most Europeans. It is the same with us that if we go to Europe, what intrigues us most is the historical castles and culture that are new to us.
  A vacation not taken on foreign lands is meaningless, just as a resort hotel without exotic culture values nothing.
  A two-hour drive can lead us to a dense forest or a lakeside town, where we can deep breathe or create stylish homestays. Even so, this is not what a vacation looks like, and unable to boost vacation-related economy.   Bali in Southeast Asia and Maldives in the Indian Ocean of South Asia, both of which are tropical islands and rich in coral reef, show off the largest resort hotel group, whose number of hotels, level, feature and growth are beyond comparison. It can be observed that Bali focuses on family bond while Maldives emphasizes privacy.
  In Asia, Thailand, Malaysia and Philippines are home to full-fledged resorts; numerous quality hot spring resorts can be found in Japan; these recent years, several high-level beach and mountain resorts have popped out in Vietnam, Sri Lanka, Laos, Kampuchea. Their guests, however, usually stay short, similar to Maldives' four-day visitors; Bali, though, is often crowded with fans that travel from afar.
  I have travelled to Bali for business the past more than ten years, each year more frequently than the last. Almost each time I am pampered by the surprises that go with newly born hotels for my accommodation. Bali's powerful culture, unchangeable with time, captures me. Such a "Top Resort Expo" that operates all year round! Hundreds of resorts compete with each other, while tens of top hotel brands come on stage one after another. Their innovative highlights delight all comers, therefore eye-catching globally.
  In April this year, we chose Heritance Negombo, the best hotel of Colombo, as our first stop for two nights, and fly to Maldives for another four days. Altogether six-night experience is best for us, neither too tight nor too loose. The memorable parts shall stay with me lifetime: the beautiful beach of Negombo; the periphery fully gets protected; unique resort hotels designed by Australian architects; hotel staff impressed us with their warm smiles... Such parts, exactly gifts to frequenters, are what resort hotels are based on.
  Exotic resorts cater to some emotional needs of mankind living in an era of inhabitation; urban hotels must be functional, though. Their difference is really worth reflection.
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