【摘 要】
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The textile industry is facing the challenge of the industrial revolution,this paper studies the influencing factors of typical state-owned textile group developing the cluster brand strategy in our c
【机 构】
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Shanghai University of Engineering Science,Shanghai,201620,China
【出 处】
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2015上海纺织服装创意创新研究生学术论坛暨第九届纺织服装创新国际论坛
论文部分内容阅读
The textile industry is facing the challenge of the industrial revolution,this paper studies the influencing factors of typical state-owned textile group developing the cluster brand strategy in our country,for state-owned enterprise group breakthrough its mechanism system bottleneck and provide new ideas.First of all,using the method of qualitative and quantitative,analysis of the influencing factors of state-owned textile group develop cluster brand strategy.This paper chooses 3 dimensions,constructs a factor model of cluster brand strategy influence,and uses Amos20.0 estimate each parameter in the model.The results show that the structure of industry chain and business scope has a significant influence on the cluster brand construction,and the influence of business for the purpose of cluster brand strategy is not significant.
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