【摘 要】
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With the rapid development of information technology and the popularity of network technology,people have become more familiar with the Internet,we can say that the network market as a virtual space a
【机 构】
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NanHang JinCheng College,Nanjing,Jiangsu,211156,China
【出 处】
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2015上海纺织服装创意创新研究生学术论坛暨第九届纺织服装创新国际论坛
论文部分内容阅读
With the rapid development of information technology and the popularity of network technology,people have become more familiar with the Internet,we can say that the network market as a virtual space as a medium of transactions,e-commerce transactions has become a new transaction way,the traditional garment market model,is another revolution transactions on paper marketing situation to analyze micro-channel micro-Bo apparel business network expansion model and the reasons for the Chinese consumer environment,focusing on how the garment industry in the Internet age With this powerful media to expand their marketing achievements,and constantly improve the buildings garment industry of network marketing,the implementation of modern management strategy for contemporary image of the garment industry to expand,enhance the value and strengthen the core competitiveness to seek more room for development.
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