【摘 要】
：
In recent years,foreign menswear brand preemption in Chinese market,domestic business menswear brand under the new environment of competition to win a huge domestic market,faster to enter the internat
【机 构】
：
Xinglin College of Nantong University,Nantong,Jiangsu,226019,China
【出 处】
：
2015上海纺织服装创意创新研究生学术论坛暨第九届纺织服装创新国际论坛
论文部分内容阅读
In recent years,foreign menswear brand preemption in Chinese market,domestic business menswear brand under the new environment of competition to win a huge domestic market,faster to enter the international market,this competitiveness research is very important.This topic through analysis of the domestic business menswear brand current situation and inspired by foreign business menswear brand competitiveness,summarized the domestic well-known 10 business menswear brands basic introduction,comparison and analysis of their pattern differentiation,SWOT system analysis a weighting factor between each brand,understand the main factors of its competitiveness,conducting market research in view of these factors,then analysis and summary the key factor of improving the brand competitiveness is the refinement index of the added value,using the related mathematics method,radar model and smile model theory to demonstrate,make the research more scientific,accurate and systematic.It can provide theoretical guidance and technical support for the development of domestic business menswear brand enterprise.
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