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健康是每一个现代人在满足了基本的物质需求后的一个最重要的共同愿望,本文认为研究人不同人群的生活型态模式以及他们对健康理念的不同认识,探析不同消费者的生活形态,破译其需求密码,锁定目标消费者,有针对性地设计出更为适应、在市场上与国外产品相比更具竞争力的保健产品,使生产适应其需求的产品和提供适宜的服务,才能引领市场刺激消费。
Health is one of the most important common aspiration of every modern man after satisfying the basic material needs. This paper considers that studying different life style patterns of different groups of people and their different understanding of the concept of health, analyzing different life forms of consumers, Decipher their demand and password, target consumers, targeted more designed to be more competitive in the market compared with foreign products, health products, to adapt to their production needs and to provide appropriate services, to Lead the market to stimulate consumption.