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我国的每一家媒体,无论是平面媒体、广电媒体还是网络媒体,都是以正确的舆论导向作为立身之基、生存之本、活力之源。然而,在具体的操作和实践过程中,由于传播对象以及其时其地各种情况的不同,特别是在当下我国各项改革不断深化、各种矛盾激烈冲突、各种理念交错交融、各种现象纷繁芜杂的情势之下,有些问题的表象与实质并不那么直白,有些媒体从业者的学养、经验与阅历并不那么丰富,因而在导向的判定与把握上并不那么轻松。导向导向,说说容易,做起来难。如何把
Every media in our country, whether it is print media, radio and television media or online media, is based on the correct guidance of public opinion as the foundation, the source of survival and the source of vitality. However, during the concrete operation and practice, due to the different objects of communication and the various situations at that time, especially when various reforms in our country are constantly deepening, various kinds of contradictions are fiercely conflicted and all kinds of ideas are intertwined, Under the situation of numerous and complicated phenomena, the appearance and substance of some problems are not so straightforward. Some media practitioners are not so rich in their own experience, experience and experience, so they are not so easy to be guided and judged. Guided orientation, easy to talk about, difficult to do. How to put it