从广告语看中美言语交际风格差异研究

• 作 者: 徐丽 王蕙
• 机 构: 西安工业大学外国语学院,
• 出 处: 明日风尚
• 发表日期: 2016年19期
• 关键词: 风格差异 高低语境 交际风格 低语境文化 中美文化 文化特征 产品类型 词汇层面 晦涩难懂 高科技术

语言作为文化的载体,相互依托。中美文化作为东西方文化典型的代表,其存在着巨大的语境差异。霍尔(1998)指出“任何事物均可被赋予高与低语境的特征,”并由此提出了两种交际类型:高与低语境交际。本文以高低语境文化为理论,以中美商业广告为语料,研究中美言语交际风格差异。

Language as a carrier of culture, mutual support. Sino-American culture, as a typical representative of Eastern and Western cultures, has huge contextual differences. Hall (1998) points out that “anything can be characterized by high and low contexts,” and thus proposes two types of communication: high and low contextual communication. This article, based on the theory of high and low context culture, uses Chinese and American commercial advertisements as the corpus to study the differences in the communicative styles between China and the United States.