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现代社会中平面广告随处可见,随着全球经济一体化的发展,广告行业也面临着如何走向世界的大问题。如何既能体现我们悠久历史文化,又能和国际接轨一直是研究的热点。本文通过分析现在平面广告中本土元素使用中的问题,提出如何在平面广告中合理使用本土元素建议,让本土元素更好的在平面广告设计展现。
In the modern society, print advertisements can be seen everywhere. With the development of global economic integration, the advertising industry is also facing a major problem of how to go to the world. How to not only reflect our long history and culture, but also with the international standards has always been a research hotspot. In this paper, we analyze the problems in the use of native elements in print advertisements and put forward suggestions on how to use native elements reasonably in print advertisements so that native elements can be better displayed in print ads design.