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刚刚闭幕的博鳌亚洲论坛2006年年会,各界政要、企业明星云集。在企业明星中,伊利集团董事长潘刚格外引人注目。在论坛上,潘刚启动了伊利的“健康中国”计划,健康中国计划是伊利集团“为梦想创造可能”品牌主张的实战演绎,是2006 年到2010年的五年品牌战略规划。潘刚承诺将以最优质的产品、持续丰厚的股东回报,积极承担社会责任以及牵手奥运来带领中国乳业的健康发展,实现健康中国人, 健康中国的远景目标。这是中国乳业领军人物首度参加博鳌亚洲论坛,但潘刚和论坛秘书长龙永图站在一起的场面早已为人们所熟悉。4个月前CCTV“中国经济年度人物”颁奖典礼上, 宣布潘刚获此殊荣的正是龙永图。作为中国乳业的领军人,潘刚此次登上博鳘亚洲论坛,也可以看作是中国乳业进入黄金发展时期、伊利步入健康发展快车道的标志。几经周折,来到北京的潘刚日前接受了本刊记者的专访。
The just concluded 2006 annual meeting of Boao Forum for Asia, political figures of all walks of life, business stars gathered. Among corporate stars, Pan Gang, chairman of the Erie Group, has drawn special attention. At the forum, Pan Gang launched Yili’s “Healthy China” program. The Healthy China Program is a practical interpretation of the Yili Group’s brand idea of “creating dreams for the dream” and is a five-year brand strategic plan from 2006 to 2010. Pan Gang promised to lead the healthy development of China’s dairy industry with the highest quality products, sustained rich shareholder returns, active social responsibility and the Olympic Games in hand to realize the long-term goal of healthy Chinese and healthy China. This is the first time that Chinese dairy leaders have taken part in the Boao Forum for Asia, but the scenes in which Pan Gang and Forum Secretary-General Long Yongtu are standing together have long been known. 4 months ago CCTV “China Economic Person of the Year” awards ceremony, Pan Gang was announced this award is Long Yongtu. As a leader of China’s dairy industry, Pan Gang’s boarding on the Bo Asian Forum can also be seen as a symbol of China’s dairy industry entering a golden period of development and Yili entering a fast lane for sound development. After many twists and turns, Pan Gang came to Beijing recently accepted the correspondents interview.