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2015年,四川广播电视台经济频道将精心打造“欢乐3频道”媒体形象,以“欢乐生活、喜剧人生”为节目定位,构建“一主两翼”的品牌战舰——以欢乐时尚自制剧和情感电视剧为主轴,以特色自办节目和大型活动季播节目为两翼,整合资源,升级形象,大力推进品牌增值。《经视欢乐送》、《天天欢乐3》等一系列全新自办节目闪亮登场;自制剧独播剧场《麻辣烫》继续绽放异彩光芒;
In 2015, the economic channel of Sichuan Radio and Television Station will carefully create the brand image of “Joy 3 Channel” and “Happy Life, Comedy Life” for the program positioning and build the brand battleship “One Main Two Wings” - with joy Fashion home-made drama and emotional TV drama as the main axis, with the characteristics of self-run programs and large-scale events quarterly programs for the two wings, integration of resources, upgrade the image, vigorously promote brand value. A series of brand new self-hosted programs such as “Joyful Delights” and “Happy Days Everyday” debuted. The self-made drama “Mala Tang” continued to bloom its colorful light.