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看过非常可乐和非常水果系列的广告片之后,我觉得它明显的优点就是定位准确,独辟蹊径地打出了“民族牌”。面对可口可乐、百事可乐等洋品牌已先入为主的中国碳酸饮料市场,娃哈哈集团此番推出非常系列没有与其他品牌进行硬性碰撞,而是在经过深思熟虑之后以“中国人自己的可乐”作为切入点,在民族品牌上大做文章;考虑到目前大城市消费者的国货意识日渐趋弱,先把目标重点放在中小城市和农村,力求培养出自己的忠实消费群体,等站稳脚跟之后再一步步向大城市推进。在广告宣传上围绕这一主题,挖掘民族传统文化.大面
Having seen the commercials of the very Coke and the very fruit series, I think its obvious advantage is that it is accurate in positioning and has created a unique “national card.” In the face of the Chinese carbonated beverage market that has previously been dominated by foreign brands such as Coca-Cola and Pepsi, the Wahaha Group has not launched a series of hard-hit collisions with other brands. Instead, it takes the “Chinese Coke” as an entry point after careful consideration. , Make a big fuss on the national brand; taking into account the current domestic consumer awareness of the big cities is becoming weaker, first focus on small and medium-sized cities and rural areas, and strive to cultivate their own loyal consumer groups, and then wait one step after another step Step forward to the big cities. Focusing on this theme in advertising, tap the national traditional culture.