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企业产品销售工作,可以从推销员、销售经理(销售科长)、厂长经理三个角度来分析。从推销员的角度看,销售是方法问题,目的在于提高销售额。从销售经理(销售科长)的角度看,销售是战术问题,目的在于开拓市场。从厂长经理的角度看,销售是战略问题。搞好销售,不只是进行一次精彩的促销活动,也不只是投入一笔巨大的广告费用;不只是靠一两个优秀的推销员,也不只是靠一两笔较大的订货合同。厂
The sales of enterprise products can be analyzed from three perspectives: salesman, sales manager (sales manager), and factory manager. From a salesman’s point of view, sales is a methodological issue aimed at increasing sales. From the point of view of the sales manager (sales manager), sales are tactical issues and the purpose is to open up the market. From the perspective of the factory manager, sales are strategic issues. Doing a good job of sales is not just about making a wonderful promotion. It’s not just about investing a huge amount of advertising money. It doesn’t just rely on one or two outstanding salespeople, nor does it rely on one or two large orders. plant