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在中国960万平方公里的土地上,人们已不再陌生于“企业形象”这个概念。对公关的专业运作为企业带来的巨大经济效益人们也不再感到惊讶。企业形象,已不仅为理论界、经济界人士所津津乐道,而已经成为一个涉及面非常之广的话题。随着“企业”这一当今社会最为活跃的社会组织发展的逐步深入,“企业形象”已经溶入人们关注的焦点。今天,如果一位成功的企业家告诉人们,他不懂企业形象,那或许将会被视为不可思议。
In China's 9.6 million square kilometers of land, people are no longer unfamiliar with the concept of corporate image. People are no longer surprised that the professional operation of public relations brings huge economic benefits to the company. The image of the company has already been talked about not only people in the theoretical and economic circles, but also has become a very broad topic. With the gradual deepening of the “enterprise”, the most active social organization in today's society, the “corporate image” has become a focus of attention. Today, if a successful entrepreneur tells people that he does not understand corporate image, it may be considered incredible.