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改革开放十八年来,我国企业面对的市场竞争环境已经发生了根本的变化。一方面,市场已经全面进入了买方市场状态,国内企业之间的竞争变得异常地复杂;另一方面,伴随着外资和“洋货”的大量涌入,国内市场日益呈现出国际化的特征,国内企业不得不和国际性的大公司在自己熟悉的市场上展开角逐。更为重要的是,这种竞争存在着观念、技术、实力和策略上的巨大落差,使得国内企业在自己家门口的市场上往往不占优势。就竞争的具体形式而言,从产品竞争,到技术竞争,到品牌竞争,再到战略
In the eighteen years since the reform and opening up, the market competition environment faced by Chinese enterprises has undergone fundamental changes. On the one hand, the market has fully entered the buyer’s market state, and the competition among domestic enterprises has become extremely complex; on the other hand, with the influx of foreign investment and “foreign goods”, the domestic market is increasingly showing internationalization. Characteristics, domestic companies have to compete with large international companies in their familiar markets. More importantly, this kind of competition has huge gaps in concepts, technologies, strengths, and tactics, making domestic companies often do not have an advantage in their own home market. In terms of specific forms of competition, from product competition, to technology competition, to brand competition, to strategy