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地处西南腹地的成都市拥有千万左右的人口,一直是商家必争之地。在成都彩电业市场上,过去是本省长虹稳居老大。但从去年底以来,福日、高路华等外省品牌纷纷抢滩成都市场,进行了一系列广告等促销活动,彩电市场亦随之出现了新的格局。高路华敢为天下先第一个推出超低价1996年12月开始,来自广东江门市的“高路华”开始进军成都市场。它先是通过各种媒体大打广告,仅三周就投入广告费用200万元。而其价格的确也低得让人吃惊:21英时彩电1680元/台,25英时彩电2880元/
Chengdu, which is located in the hinterland of the southwest, has a population of about 10 million and has always been a must for business. In the color TV market in Chengdu, Hong Kong used to be the oldest in the province. However, since the end of last year, other provincial brands such as Furi and Gaoluhua have taken the Chengdu market one after another and conducted a series of advertising and other promotional activities. The color TV market has also seen a new pattern. Gao Luhua dared to be the world’s first ultra-low-cost first launched in December 1996, from Jiangmen City, Guangdong “high way ” began to enter the Chengdu market. It first advertised through various media and invested 2 million yuan in advertising costs in only three weeks. And its price is indeed astonishingly low: 21 hours color TV 1680 yuan / Taiwan, 25 hours TV 2880 yuan /