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平面广告是一种以二维形态传达视觉信息的广告形式,是连接广告主与受众的桥梁,其结果一般是为了达到一定的商业目的或者公益目的。随着中国社会经济的发展,人们在日常生活中随时可接受这些广告信息,而其准确性与辨识度却是有待商榷的。为了得出一种能使平面广告在传达信息时简洁明了、瞬间扣住人心的思维方法,笔者搜集了大量应用最广,亦是最具代表性的商业型和公益型平面广告,通过分析、归纳,得出“用夸张的方式,告诉你一个结果”这种创意思维方法,并在教学实践中加以应用。
Print advertising is a two-dimensional form of visual information to convey the form of advertising is to connect the advertiser and the audience of the bridge, the result is generally to achieve a certain business purpose or public interest purposes. With the development of China’s social economy, people can readily accept these advertisements in their daily life, but its accuracy and recognizability are yet to be discussed. In order to come up with a way of thinking that can make print ads clear and concise when they send messages, I collected a large number of the most widely used and most representative commercial and public-service print ads. Through analysis, Summarize, come to “in an exaggerated way, tell you a result ” This creative way of thinking, and applied in teaching practice.