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产品质量至关重要,但质量好并不能保证一定畅销。因为质量虽是重要因素,却不是唯一因素。还有许多别的因素,也很重要,甚至有时也能起决定作用。一是经济大气候,高涨时产品好销,滞胀时不好销。二是品种花色,对路好销,反之不好销。三是价格,偏廉好销,偏贵不好销。四是企业、产品知名度,知名度高好销,反之不好销。五是交货、投放市场是否及时,及时好销,反之不好销。六是供求关系,求大于供好销,供大于求不好销。七是服务,服务到家好销,反之不好销。八是销售,网络齐全,推销得法,流通渠道畅通好销,反之不好销。九是包装,包装合时引人好销,反之不好销。等等。据载,许多地方的煤炭、水果积压是因为运输问题;钢材、水泥滞销是因为基建压缩;全国性的“卖粮难”,主要是因为库容不足和地区封锁;江西的“四特酒”进不了湖南,湖南的香烟进不了江西,则是“地方保护主义”的结果。上述种种,都不是因为质量问题。目前,市场疲软困扰了千万企业亿万人,其中包括许多特区的企业。人们都在想:如何消除疲软,启动市场?我们有些企业摸索到了一些成功经验,如抓产品调整、开发,“你无我有”,“你有我好”,“你好我新”,“你新我廉”。从顾客消费心理看,
Product quality is crucial, but good quality does not guarantee that it will sell well. Because quality is an important factor, it is not the only factor. There are many other factors that are also important and sometimes even decisive. The first is the economic climate. When the goods are high, they are sold well and they are not sold well when stagnant. The second is the variety of colors, good sales on the road, on the contrary not easy to sell. The third is the price, cheap and easy to sell. The fourth is the popularity of the company and its products. The popularity is high and it is not easy to sell. Fifth, whether the delivery or placing on the market is timely and easy to sell in good time, and vice versa. Sixth, the relationship between supply and demand, demand exceeds supply for good sales, and supply exceeds demand. Seven is the service, the service is good for the home, but it is not easy to sell. Eighth, sales, complete network, promote sales, distribution channels, smooth sales, on the contrary not easy to sell. Nine is the packaging, the packaging is good for sales at the time, but it is not easy to sell. and many more. It is reported that in many places, the backlog of coal and fruit is due to transport problems; steel and cement are unsuccessful due to the compression of infrastructure; the nationwide “difficulty in selling grain” is mainly due to insufficient storage capacity and regional blockades; Can not Hunan, Hunan’s cigarettes can not enter Jiangxi, it is the result of “local protectionism.” All of the above are not due to quality issues. At present, the sluggish market has plagued hundreds of millions of companies, including many enterprises in the Special Zone. People are wondering: How to eliminate weaknesses and start the market? Some of our companies have found some successful experiences, such as product adjustment and development, “you have no me”, “you have me”, “Hello me new”, “ You are new to me." From the perspective of consumer psychology,