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2015年网红群体获得空前关注,热度和话题度居高不下。而网红也将能够和明星相媲美的粉丝号召力变现,形成独一无二的新经济物种——网红经济。网红经济也是注意力经济和粉丝经济,通过人气营销、话题营销获得关注度,再号召粉丝购买相关物品。当今市面上网红产品同质化严重,而作为未来电商发展的趋势之一,网红经济要想长久发展必须提高原创能力、打造自主品牌,让消费者形成品牌依赖。
In 2015, the online red group received unprecedented attention, with a high degree of heat and topic. The Red Net will also be comparable to the stars and the fans call for cash to form a unique new economic species - Reed economy. Revenue economy is also attention economy and fan economy, through popular marketing, topic marketing get attention, and then call for fans to buy related items. Nowadays, there is a great homogeneity of the online products in the market. As one of the trends in the future development of e-commerce, the long-term development of the online economy needs to improve its original capabilities, create its own brand and make consumers rely on the brand.