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那天接到钟锡强的电话,得知精信比赢了 PASSAT,即将开拍 PASSAT V6,邀请《中国广告》跟拍全程。当时我刚刚跟杨舸聊完没有做过汽车广告的人生是不完整的,总算精信有了完整的开始。赶到精信的时候,所有的创意人员似乎都很兴奋,在我看来。Sam 介绍我认识创作组成员的时候,我留意到一个叫Candy 的香港女子,随意而干练,后来才知道她是香港三大制片天王之一。记录就从这里开始。先行者胜潘燕琼总经理在谈到策略时,希望 PASSAT V6是一个新的起点,建立明确、独特的个性,来反映中国人新的价值标准。对象是纵横商战的成功人士。SLOGAN 是:成就明天。创意总监是来自香港的钟锡强。
That day received a phone call from Zhong Xiqiang, learned that the letter than won the PASSAT, is about to start PASSAT V6, inviting the “Chinese advertising” with the film. At that time, I just talked to Yang Wan did not do a car advertising life is incomplete, and finally fine letters have a complete start. When arrived at the fine letter, all the creative staff seem very excited, in my opinion. When Sam introduced me to the members of the creative team, I noticed that a Hong Kong woman named Candy was free and skilled and later realized that she was one of the three film kings in Hong Kong. Record begins here. Pioneer Sheng Pan Yanqiong general manager when talking about strategy, hope PASSAT V6 is a new starting point to establish a clear and unique personality, to reflect the new Chinese people’s value standards. The object is vertical and horizontal commercial success of people. SLOGAN is: Achievements tomorrow. The creative director is Hong Kong’s Zhong Xiqiang.