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顾客社会化指以帮助顾客学习相关消费知识、技能、角色规范等为目的的企业—顾客社会互动活动。在保险业实施顾客社会化策略有助于增强增加保险深度和密度。保险业顾客社会化策略包括任务社会化、群体社会化和组织社会化三种类型,它们分别关注于不同的社会化目标和内容。顾客社会化策略的实施受到来自顾客、服务员工和组织三方面的影响。
Customer socialization refers to the enterprise-customer social interaction activities aimed at helping customers to learn relevant consumer knowledge, skills and role codes. Implementing customer socialization strategies in the insurance industry can help to increase the depth and density of insurance. The socialization strategy of insurance customers includes three types: socialization of tasks, socialization of groups and socialization of organizations. Each of them focuses on different socialized goals and contents. The implementation of customer socialization strategy is influenced by customers, service employees and organizations.