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网购,在最近两年成为服装营销界的一个热点。PPG的口碑经历了一个先扬后抑的过程,但它所具有的开创意义不可抹杀。问题是,在它之后的网购品牌们该如何扬长避短、重塑形象呢?多年从事男装品牌销售管理的经历,使得北京九合尚品科技有限公司的几位核心领导人在新锐品牌Masa Maso创立之初,就确立了整合优化多方资源、让网购回归服装本质这一方略。
Online shopping, apparel marketing in the last two years become a hot spot. PPG’s reputation has experienced a Xiangyanghouyi process, but its pioneering significance can not be denied. The problem is, after which the online shopping brand how to avoid weaknesses, reshape the image? Men’s brand management experience for many years, making Beijing JiuHe ShangParts Technology Co., Ltd. several core leaders in cutting-edge brand Masa Maso founded At first, it established a strategy of integrating and optimizing multi-resources and making the online shopping return to the essence of clothing.