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传统的工业品经销商通常被认为是自主的、小规模的和面向固定的顾客,而且还缺乏专门的管理知识。这个观点即将要改变。与不断变化的市场特性相联系的经济条件已促使经销商正在运用一些新的经销方法。经销商与生产企业和其它经销商之间,在人力资源、组织机构和营销策略的制定等方面存在着千丝万缕的联系,并且新的联系正在突飞猛进地发展。引言对于多数人来说,“工业品经销商”这个词是个谜。然而在市场营销这个领域里,一些重要角色并无“谜”可言。道理很简单,经销商就是中间商。他们从生产者手里买来商品,通过提供各种相关的服务,然后再卖给有组织的顾客。其中包括工业、商业和政府部门
Traditional distributors of industrial products are often considered to be autonomous, small-scale and fixed-oriented customers, but also lack specialized management knowledge. This point is about to change. Economic conditions linked to changing market characteristics have prompted dealers to apply new distribution methods. There are inextricable links between distributors, manufacturing companies, and other distributors in terms of human resources, organization, and marketing strategy, and new links are making rapid progress. Introduction For most people, the term “industrial distributors” is a mystery. However, in the field of marketing, there are no “mysteries” for some important roles. The reason is very simple, the dealer is a middleman. They buy goods from producers, and provide various related services before they are sold to organized customers. Including industrial, commercial and government departments