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当今,社会消费开始步入“感性消费时代”。人们在购买商品时,不再单纯注重商品的质量和价格,还更看重商品能给自己带来的美感以及个性满足和精神愉悦程度,在购买决策时,更多依据“喜欢就买”,我喜欢就是好的感性标准。正确运用色彩因素进行营销,不仅能使企业顺利实现营销目的,还能帮助企业在市场中夺得竞争制高点,实现从色彩营销到竞争优势这“惊人的一跃”。
Nowadays, social consumption has started to enter the era of perceptual consumption. People buy the goods, no longer simply pay attention to the quality and price of goods, but also pay more attention to the goods can bring their own beauty and personal satisfaction and spiritual pleasure in the purchase decision, more based on “like to buy,” I Like it is a good perceptual standards. The correct use of color marketing, not only enable enterprises to achieve the purpose of marketing, but also help enterprises in the market to win the commanding height of competition, from color marketing to competitive advantage of this “amazing leap.”