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本文讨论了在市场研究中，特别是在新产品开发研究中所采用的对应分析法（ｃｏｒｒｅｓｐｏｎｄｅｎｔａｎａｌｙｓｉｓ），通过对新产品的名称和形象进行有效的测试和分析，从而制定出更适应消费市场的新的产品名称。
This article discusses the corresponding analysis method used in market research, especially in new product development and research. By testing and analyzing the name and image of the new product effectively, a new method of adapting to the consumer market Product name.