论文部分内容阅读
微博营销一汽马自达微博营销案例睿翼的目标用户与微博核心用户在年龄、职业和爱生活、爱分享的精神特质高度融合。借势微博商用先机及上海车展热点事件,聚焦关注,传递睿翼精英版上市及价格信息。玛驰SPORTY酷动:引领营销“博”弈时代作为经典车型的MARCH玛驰在营销上总有创新之举,MARCH玛驰此番又掀起了一波热潮:以时下最为流行的网络平台——微博,联袂旗下新车酷动版SPORTY新颖上市。
Microblogging marketing FAW Mazda microblogging marketing case Core users of Weibo core users in the age, occupation and love life, love to share the spirit of a high degree of integration. Take the opportunity to take advantage of micro-Bo commercial initiative and the Shanghai auto show hot events, focus on attention, transfer Elite Core version of the listing and price information. Ma Chi SPORTY cool move: to lead the marketing “Bo ” Yi era MARCH Ma Chi as a classic model of marketing always have an innovative move, MARCH Ma Chi this time set off a wave of boom: the most popular nowadays network platform - Weibo, jointly launched its new car cool version of SPORTY new listing.