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随着中国加入WTO,经济发展迅速,人民生活和审美水平提高,国外新鲜时尚的事物不断冲击着人们的视野,传统的服装品牌已无法满足人们对个性化、情感化表达的需求.同时,独立服装设计师品牌注重个人品味、审美情趣的表达,迎合了消费者的心里需求.以无锡地区培养独立服装设计师品牌的条件为研究对象,提出独立服装设计师品牌在无锡地区的发展策略.为想走独立设计师之路的在校大学生、独立青年设计师及业内相关人士提供相关的理论支持,有利于认清现实中存在的优势条件和不利因素,以把握住良好的机遇,为建立或调整设计师品牌的发展规划提供一定的策略参考.
With China’s accession to the WTO, the rapid economic development, improvement of people’s life and aesthetic level, foreign fresh fashion things continue to impact people’s vision, the traditional clothing brand has been unable to meet people’s individual, emotional expression of demand.At the same time, independence Apparel designer brand pays attention to personal taste and aesthetic appeal to cater to consumers’ needs in mind.Taking the conditions of developing independent apparel designer brand in Wuxi as the research object, this article proposes the development strategy of independent apparel designer brand in Wuxi area. Relevant theoretical support for undergraduates, independent young designers and industry stakeholders who want to walk the path of independent designers will help identify the advantages and disadvantages that exist in reality, so as to seize the good opportunities for the establishment or Adjust the designer’s brand development plan to provide some strategic reference.