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尽管跨界的机遇广阔,且对于各行业的企业,也是条条道路跨未来,但跨界依然需要企业做好充分的准备,需要具备两个先决性的战略条件:1.具备主业核心竞争力。主业优势是企业跨界的战略依靠和保障,这种依靠和保障不仅仅体现在资金支持上,还有品牌借势。片仔癀做化妆品,靠的还是“片仔癀”这块金字招牌,是片仔癀品牌和美容护肤需求的一种
Although the opportunities for cross-border development are broad, and for companies in various industries, there are also roads that cross the future. However, cross-border still requires enterprises to make full preparations. There are two prerequisite strategic conditions: 1. Competent core competition force. The advantage of the main business is the strategic reliance and guarantee of the cross-border business of the company. This kind of dependence and guarantee is not only reflected in the financial support, but also has the brand’s advantage. Pien Tze to make cosmetics, or rely on “Piece Tsai ” This is a kind of gold sign, is a kind of Pien Tze Huang brand and skin care needs