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众所周知，广告是商品经济的产物。现代广告的形成和发展是随着经济发展和市场观念的变革演变而来的。而电视广告是当代科技与艺术融为一体的综合产物，具有较强的可视性和感染力，因此倍受观众的青睐。这就使电视广告在搞活流通、发展市场经济这个主战场上大显身手有了良好的
As we all know, advertising is the product of the commodity economy. The formation and development of modern advertising evolved with changes in economic development and market concepts. Television advertising is an integrated product of contemporary science and technology and art. It has strong visibility and appeal and is therefore greatly favored by the audience. This made television advertisements display their talent in the main battlefield of invigorating circulation and developing a market economy.