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“全面开战”的纳智捷大7SUV是否能激起观众的购买热情,成为又一个电影植入的经典?依托卖座、火爆的影视,植入与之气质、品位、剧情发展相适宜的产品,以此提升产品品牌形象和影响力,当然是不错的营销手段。但如何将汽车巧妙又妥帖地放进电影中也不是件轻松的事情,类似的失败例子已经比比皆是。
“Fully war” satisfied whether the big 7SUV satisfied Chi Jie Czech audience buying enthusiasm, as another classic movie implantation? Relying on blockbusters, popular video, implanted with the temperament, taste, the development of the plot appropriate Products, in order to enhance product brand image and influence, of course, is a good marketing tool. But how to put the car smart and appropriate into the movie is not an easy thing, a similar example of failure has abound.