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刚刚过去的2004年,被喻为中国广告年,“世界广告大会”第一次在中国召开；中国广告市场的营业总额将首次突破1000亿元的大关；根据WTO协议,2004年开始,合资广告企业将可以由外资控股,2006年开始外商可建立独资广告公司；2004年,中国网民将突破亿人大关。对中国网络广告来说,“上亿网民”将是一个里程碑；中国的本土广告公司和本土广告人也日趋成熟,逐渐拉近了和世界先进水平的距离,并且开始拓展适合自身发展的民族道路……中国广告人二十几年的努力终结下了累累硕果,在这些可喜的进步后面,广告培训所起到的作用功不可没。
Just passed in 2004, has been hailed as China’s advertising year, “World Advertising Conference” for the first time held in China; China’s advertising market will total the first time exceeded 100 billion yuan mark; According to the WTO agreement in 2004, the joint venture Ad companies will be controlled by foreign investors, and foreign investors may set up wholly-owned advertising companies in 2006; in 2004, the number of Internet users in China will exceed the one-million mark. For Chinese online advertising, “hundreds of millions of Internet users” will be a milestone; China’s domestic advertising companies and local advertising are also increasingly mature, and gradually narrow the distance with the world advanced level, and began to expand their own national development for the road ... ... Chinese advertising people twenty years of efforts to end a great deal of fruit, behind these encouraging progress, advertising training played a significant role.