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集成套购存在难度和跨度实际上,从零售层面来说,成套销售有两个层面的含义。第一是,烟灶消等产品的组合销售;另外一种是包括中央空调、采暖等在内的系统集成销售。而后者的专业要求更高。应该说集成产品的销售对于零售企业来讲是一个商机,这种看法和方向是对的。一方面,现在一般家电商品的利润已经非常薄;另一方面,受线上影响,一般产品的实体销售确实受到不小的冲击。而在既有的家电品类中,保持匀速且稳定增长的,除了
The difficulty and span of integrated sourcing In fact, from the retail level, the sale of packages has two levels of meaning. The first is the combination of sales of consumer products such as stoves; the other is including the central air-conditioning, heating systems, including integrated sales. The latter’s professional requirements higher. It should be said that the sale of integrated products for the retail business in terms of an opportunity, this view and direction is right. On the one hand, the profits of ordinary home appliance products are now very thin; on the other hand, affected by the online sales of physical products, the sales of ordinary products are really not badly affected. In the existing household appliances category, to maintain uniform and steady growth, in addition