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文章以“摄影技术在海报中的应用合成”、“观念与图形象征的融合”、“设计与市场的结合”三方面研究解读瑞士平面设计师赫伯特·马特(Herbert Matter)的设计案例,了解到他运用新的视觉语言将摄影技术以“蒙太奇”方式拼贴组合,为自己的设计视觉语言注入新鲜血液,形成自己独特的风格。他敢于创新的设计精神和独特的设计理念对现代平面设计及设计师的影响。
The article is based on the study of the application of photography in posters, the integration of concept and graphic symbol, the combination of design and market, and the interpretation of Swiss graphic designer Herbert Matt Herbert Matter’s design case, he learned that he uses the new visual language photography technology to “montage” way to collage the combination of their own design visual language into the fresh blood, to form their own unique style. He dared to innovative design and unique design concepts on the impact of modern graphic design and designers.