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媒体刊播违规购物广告,不仅与“铁肩担道义”的职业精神背道而驰,更损害自身的社会形象和信誉,弱化自己公众服务、舆论监督和社会教育功能,给公众的社会生活带来负面影响。对违规购物广告博傻行为说再见,是维护媒体公信力的重要途径。近期,某卫视播出的一则长达12分钟的电视购物广告,引起了监管部门的注意。这则广告销售的是一款能实现语言识别、语音输入的安卓系统电脑。该商品在低于同类商品销售价格的基础上,由原价1998元优惠至最
Media advertisements of illegal shopping advertisements run counter to the professionalism of “shoulder the shoulder and shoulders morality”, further impair their own social image and reputation, weaken their own public service, public opinion supervision and social education functions, and bring to the public’s social life Negative impact. Say goodbye to stupid behavior of illegal shopping ads, is an important way to maintain the credibility of the media. Recently, a 12-minute television shopping advertisement broadcast by a satellite television has caught the attention of regulatory authorities. This ad sells an Android computer with speech recognition and voice input. The product is lower than the sales price of similar goods on the basis of the original price of 1998 yuan concessions to the maximum