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从改革开放至今,广播、电视、报纸、杂志、网络等大众传媒发展十分迅速。大众传媒凭借发展的速度快、涉及的范围广、内容丰富等优势迅速渗透到了社会教育体系中。对当代大学生的价值观有着比较大的影响,除了传统的正面影响之外,随着大众传媒的商业化程度不断加深,种种负面影响也慢慢显露出来。结合研究实践,分析了大众传媒对大学生价值观的影响以及应对负面影响的对策。
Since the reform and opening up, the mass media such as radio, television, newspapers, magazines and internet have developed rapidly. With the rapid development of the mass media, a wide range of involved, content-rich and other advantages quickly infiltrated into the social education system. It has a great impact on the values of contemporary college students. Apart from the traditional positive influence, as the commercialization of the mass media continues to deepen, various negative influences are slowly revealed. Combined with research practice, this paper analyzes the impact of mass media on college students’ values and countermeasures to deal with the negative impact.