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网络媒体以其数字化、全球化、即时性、互动性、自由开放型和信息海量的优势,一问世即引起传统媒体尤其是纸媒的高度警觉甚至恐慌。这种警觉和恐慌情绪随着近几年网民的激增而愈益蔓延,于是,为了应对新媒体的冲击,及早自保,各地主要是各报社纷纷建立新闻网站,抢占注册域名。
With its advantages of digitization, globalization, immediacy, interactivity, freedom and openness, and massive information, online media has aroused great vigilance and even panic among the traditional media, especially the media. This vigilance and panic have spread more and more with the surge of netizens in recent years. Therefore, in order to deal with the impact of new media and save themselves as soon as possible, various newspapers mainly set up news websites and preempted registered domain names in succession.