搜索怎么赚钱

• 作 者: 尹小山
• 出 处: IT经理世界
• 发表日期: 2004年08期
• 关键词: 门户网 雅虎 成本中心 竞价排名 网上搜索 搜索业务 搜索网站 广告赞助 泡沫破灭 搜索技术

在互联网发展初期,大多数门户网站由于还没有找到可行的商业模式,只能依靠增加流量来吸引资金。在那个时代,搜索是一个行之有效的手段。其典型代表就是互联网企业的先锋——雅虎。 然而,互联网泡沫破灭后,投资者更加看重现实的收益,这样无法带来营收的网上搜索就变成了不折不扣的成本中心。同时更重要的是过去的那种分级目录

In the early days of the Internet, most portals had to rely on increased traffic to attract funding because they had not found a viable business model yet. In that era, search was an effective tool. Its typical representative is the pioneer of Internet companies - Yahoo. However, after the dot-com bubble burst, investors value the real gains more and more. As a result, online search, which can not generate revenues, becomes an absolute cost center. At the same time more important is the classification of the past that level