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上海时装周作为中国时尚产业的代表,一直以推动本土的纺织时尚产业转型为主要任务,而中国本土的设计就是纺织市场产业转型的核心。在对本土设计师的孵化与扶持中,以showroom形式的设计师集成是我国时装周的鲜明特色:以showroom为单位进行时装发布,更加接地气、商业化,同时也保留了设计师个性化、艺术化的色彩;以showroom力量组织生产、运营管理,同时给予了设计师更纯粹、更易行的设计条件。这些应时代而生的showroom是符合目前时尚产业发展趋势,提升我国文化软实力,具有勃勃生机的产业。
As a representative of China’s fashion industry, Shanghai Fashion Week has always been to promote the transformation of the local textile and fashion industry as the main task. The design of the Chinese mainland is the core of industrial restructuring in the textile market. In the incubator and support for local designers, the form of showroom designers to integrate fashion week is a distinctive feature of our country: showroom as a unit for fashion release, more ground gas, commercialization, but also retains the designer personalized, Artistic colors; to organize the production of power management, operational management, at the same time give the designer a more pure, more feasible design conditions. These showrooms, which should be born from an epoch, are industries that are in line with the current trend of the fashion industry and enhance our country’s cultural soft power and vitality.