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在播宣传是电视的向导,是节目的搜索引擎,是频道营销推广的急先锋。电视频道要树立品牌形象,传递品牌信息,提升品牌影响力,最强有力的手段就是在播宣传。目前在播宣传的概念和形式也变得越来越宽泛,只要是电视屏幕出现的任何对自身宣传的内容,不管是宣传片的播出,角标和游走字幕的滚动,还是节目主持人的口播,都是在播宣传。随着电视业竞争日趋激烈,针对收看行为进行科学分析越来越受到各家电视台的重视。当下受众面对的是信息爆炸的传
Broadcasting is a TV guide, is the program’s search engine, is the vanguard of channel marketing. TV channels to establish a brand image, pass the brand information, enhance brand influence, the most powerful means is to broadcast publicity. At present, the concept and form of broadcast publicity are also becoming more and more widespread as long as it is any content that is advertised on the TV screen, whether it is the broadcast of the commercial, the scrolling of the superscript and the travel subtitles, or the presenter The port broadcast, are broadcast publicity. With the increasingly fierce competition in the television industry, more and more attention has been paid to various television stations for scientific analysis of viewing behavior. Now the audience is confronted with the message explosion