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在越来越重视企业文化建设的今天,在怎样建设企业文化上,企业之间的做法不尽相同。一些企业花了大量时间、精力和财力用在了形象塑造上,而对企业内在素质的强化则重视不够,没有狠下功夫。这种“花拳绣腿”、重“硬”轻“软”的现象,导致了一些企业的企业文化建设华而不实。一个企业要建设有效的企业文化,既应重视物质文化的建设,还应重视软文化的积累和培育,即做到形神兼备。企业文化建设,不仅应注重“形”的塑造,具有外表美,还要加
In more and more attention to the building of enterprise culture today, how to build corporate culture, the practice between enterprises is not the same. Some companies spend a lot of time, energy and financial resources used in the image of the building, while strengthening the internal quality of enterprises are not enough attention, no hard work. This kind of “flower embroidery embroidery legs”, heavy “hard ” light “soft ” phenomenon, led to some enterprises corporate culture construction flashy. An enterprise to build an effective corporate culture, it should not only attach importance to the building of material culture, but also attach importance to the accumulation and cultivation of soft culture, that is to do both shape and spirit. Corporate culture, not only should focus on “shape ” shape, with the appearance of the United States, but also increase