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70年代后期进入英国市场的Still叉车,现已发展成为不列颠最著明的叉车品牌之一,98年营业额达3千5百万英磅。公司目前正处于一个新发展阶段。面对叉车行业的激烈竞争,公司采取如下措施:1、合理化销售网,20年前有代理商40家,现已精简为11家并使之专业化。2、加强对各级员工的教育,重点培养熟练的维修工程师,要求他们在现场能以最短的时间识别并排除故障。3、投资建造
The Still Forklift, which entered the British market in the late 1970s, has grown into one of Britain’s most recognized forklift brands, with a turnover of 35 million pounds in 1998. The company is currently at a new stage of development. Faced with fierce competition in the forklift industry, the company adopted the following measures: 1. Rationalize the sales network. There are 40 agents 20 years ago, and now it has been streamlined to 11 and professionalized. 2. Strengthen the education of employees at all levels, focus on cultivating skilled maintenance engineers, and require them to identify and troubleshoot in the shortest possible time. 3, investment and construction