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在招贴空间的语境中,色彩语义是表述和传递其内在信息和外在形式的主要诉求手段,也是受众最能接受和感知其所散发信息符号的形式载体。在众多的色彩表现中,有效地运用招贴整体语境中空间色彩语义的处理与其特定语境下色面积组合的表现方式和方法,能最大化展现色彩语义在招贴语境空间表现中的色彩表述力和感染力。因此,如何科学合理地运用上述两种色彩语意的表述规律与方法,是所要研究和阐述的核心理念。
In the context of placard space, color semantics is the main appealing means of expressing and transmitting its intrinsic information and external forms, and is also the formal carrier for the audience to accept and perceive the symbols of information it distributes most. Among the many color manifestations, the effective use of the ways and means of expression of spatial color semantics in the overall context of the placard and the combination of color areas under its specific context can maximize the presentation of color expressions in the contextual expressions of the posters’ Power and contagiousness. Therefore, how to apply the above two rules of expression and method of color semantics scientifically and reasonably is the core idea to be studied and elaborated.