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随着文化创意产业的蓬勃发展,建构新的教学体系、探讨新的教学方法成为当下视觉传达专业最核心的共同目标。其中,项目化教学法作为一种强调知识的应用性,实践性,坚持以市场为核心、以就业为导向、以能力为本位、以项目设计来引导教学的“产”“学”“研”结合的教学模式,已经成为了当下最能体现实践教学实效的有效措施。
With the vigorous development of cultural and creative industries, it is a common goal to establish a new teaching system and explore new teaching methods at the core of the current visual communication profession. Among them, the project of teaching as an emphasis on the application of knowledge, practice, adhere to the market as the core, employment-oriented, ability-based, project design to guide the teaching of “production ” “” Research "combination of teaching mode, has become the moment can most effectively reflect the actual effect of effective measures.