论文部分内容阅读
随着中国旅游业的蓬勃发展,每年数以百万计的外国游客涌入中国。外文旅游手册是旅游业用以吸引游客的重要营销手段之一,主要包括景区介绍、景点游览图、交通路线、门票以及周边饮食住宿等内容。目前秦皇岛存在的旅游手册向导尚不完善,存在诸多问题,而旅游手册又是一个给外国友人指引,帮助其了解旅游地的各类信息,有助于旅游的进行与实施,本文以旅游手册为主题,从旅游手册中存在的问题、改进后应该增加的内容以及其重要意义加以分析,通过调查数据,问卷形式,浅析其在秦皇岛旅游业中的重要引导作用。
As China’s tourism industry thrives, millions of foreign tourists flood China each year. Foreign language travel manuals are one of the important marketing tools used by tourism to attract tourists. They mainly include scenic spot introduction, attractions tour map, traffic routes, tickets and catering accommodation. At present, there are still many problems in Qinhuangdao travel manual guide, and the travel manual is a guide to foreign friends to help them understand all kinds of information of tourist destinations and contribute to the implementation and implementation of tourism. The theme is analyzed from the existing problems in tourism handbook, what should be added after the improvement, and its significance. Through the survey data and questionnaire form, it is an important guide to the tourism industry in Qinhuangdao.