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In Meaning, Discourse and Society, Teubert explains how a reality can be constructed in discourse. The central stance is that the discourse-external reality is just shapeless and meaningless stuff, and what people talk about in both verbal communication and written texts are actually the objects they have created collectively within discourse. Discourse therefore becomes the only seat of meaning. By putting forward this argument, Teubert finds himself in conflict with the tenor of cognitive scientists who claim that meaning can be found in mental concepts or neural activities. For Teubert,